Zynga Makes A Bigger Play For Arcade-Style Games With Bubble Safari

Zynga is taking yet another step away from its long line of casual sim "-Ville" games today with the launch of Bubble Safari. It's an arcade game where a monkey named "Bubbles" has to shoot down pieces of fruit hanging above him to save his friends from poachers. If he matches several of the same kinds of fruit in a row, they'll tumble down and get sorted into baskets by hummingbirds. These shooter games are not new to the Facebook platform. With the rapid rise of Europe's King.com and Germany's Wooga on the back of games like Bubble Witch Saga and Bubble Island, it's not surprising that Zynga would eventually launch its own take on the genre.

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