Friday, June 15, 2012

With Obamacare Still In Play, GoHealth Lands $50M For Health Insurance Comparison Shopping

Screen shot 2012-06-13 at 1.54.32 AMThis month, the Supreme Court is expected to rule on the constitutionality of the Affordable Care Act (also known as Obamacare), deciding whether or not adults in the U.S. will be required to purchase healthcare. If the Court rules in favor, millions of Americans will soon be in the market for health insurance. This would be a boon for companies like GoHealth, the Chicago-based tech company behind GoHealthInsurance.com, an online portal that allows consumers to comparison shop for health coverage. That's part of the reason that GoHealth is taking on a $50 million equity investment from middle market investment firm, Norwest Equity Partners. In the event the individual mandate does pass, GoHealth wants to be ready for a potentially huge flock of irritated healthcare shoppers.

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