During the time when the first mobile phones were beginning to be advertised on TV and in print media, only a handful of people have realized the potential and importance of mobile phones. Even telecommunication companies were at first hesitant in venturing out their millions of investment in rolling out the infrastructure needed to support these new and cutting edge communication technology during those period. The hesitation of people to buy these new breed of wireless telephones were due to the reason that they do not yet realized the importance of mobile phones, plus the fact they already seemed contented with the land line phones that they have in their respective residences. Added to these will be the limited point of contact that the first brand of cell phones were able to
Establish because of the limited number of cell sites that were at first constructed
Giant telecommunication companies and cell phone makers have realized however that with the right amount of advertising plus the setting up of more cell sites to establish a seamless communication and production of a higher volume of cell phones, to lessen the unit cost of each unit, a demand for mobile phones can be successfully created. And they were proven right. Big budgeted ad campaigns were initiated by both the telecommunications and cell phone companies. The hugeness of the ad campaign was such that you can hardly see a daily newspaper without cell phone ads. TV programs were also inundated with cell phones ads that nearly any program with an average to the highest rating of viewership was soon showing cell phone ads with top rated TV personalities demonstrating the importance of owning a cell phone.
These advertisements that were crafted by big budget productions outfit, harped on the importance of cell phones ownership. How a cell phone can enable you to call your husband after office hours and check his whereabouts, how you can check on your teenage sons and daughters and command them to go home since it is already past their allowable time in going around with their friends at night, and so many other advantages that a housewife can do with the use of a cell phone.
During these early days of cell phone ads, cell phone voice communication was the only communication mode that was utilized since the system of communication during these early years was made possible only through the old Analog system of communication. When the SMS or short messaging service was launched with the use of Digital system of communication, the market for cell phones suddenly exploded with the use of TV and print media ads extolling the added benefits that using text messaging or the SMS on your cell phones can give the users like the very low cost involve in sending an SMS or text messages.
Other positive benefits that these add campaign for the use of text messaging were the instant communication that you can have in a very discreet way. The continues barrage of ads immediately stuck on the public?s mind about the importance of having your own cell phone and the many things you can do with it in contacting friends, chatting with new friends that you have known through text, and almost other things that you can do
with a cell phone utilizing its SMS or texting capacity. Businessmen likewise were soon utilizing SMS even more due to the savings that they can have instead of using the long distance telephone. Suddenly, SMS or text messaging were everywhere. The craze particularly with the younger generation caught up like wildfire.
The first country that was hit with this texting craze fad was the Philippines. Everywhere you go in the Philippines, you can see people texting other people. You are considered quite different when you have no cell phone. Even young boys grazing their carabaos or farm animals are seen busy texting while waiting for their animals to feed themselves full. Cell phones in the Phillipines are now considered as a basic need, like clothes.
Now, this SMS or texting craze is spreading all over the world. The importance of cell phones as taught to the public by top rated TV personalities in their TV ads and on print media across the world were indeed a worthwhile undertaking for the telecommunication companies and cell phone producers. to fatten their bottom lines.
Sherry Khan working on website Dating sms and providing free articles on different issues relating to mobile phones.
For more information visit Lovely Mobile Phone
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Source: http://diwalismstext.wordpress.com/2013/02/24/mobile-phone-ad-campaigns/
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